The impact of convention bureau’s activity on transaction costs in the meetings industry – a theoretical approach [publikacja]

Natalia Piechota Abstract: According to M. Porter’s (1990) competitive advantage of nations approach, destination competitiveness is based on competitiveness of local industries. Because of dynamic development of the meetings industry in recent years, this industry can be a way of creating city competitiveness. According to neoinstitutional theory, being successful in this field depends largely on the … Czytaj dalej The impact of convention bureau’s activity on transaction costs in the meetings industry – a theoretical approach [publikacja]