Exhibition industry in Poland – current status and trends [publication]

Piotr Zmyślony, Krzysztof Borodako

Abstract: For many years exhibition industry has developed dynamically noting fluctuations and reacts to external influences. The aim of the paper is to examine quantitative and qualitative changes in Polish exhibition industry in the context of global changes. The analysis of the available data confirms that the industry has grown and changed within the past 10 years. The strong oligopolistic dominance of Poznań, Kielce, Cracow, Warsaw, and Lublin centres was identified. The market has been driven by the demand of visitors with strong support of the stable number of exhibitors. The relative decline of B2B exhibitions’ market share and simultaneous increasing popularity of B2C and mixed events, especially those dedicated to leisure, hobby and entertainment, were also identified. 

Keywords: exhibition industry, meetings industry, trade fair, business tourism, trends, Poland.

Zmyślony, P., Borodako, K. (2017). Exhibition industry in Poland – current status and trends,  „Kwartalnik Naukowy Uczelni Vistula„, 4(54)/2017, 209-221 [PDF].

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