CB vs CVB – what is the difference between the tasks and roles of European and North American convention bureaux? [publication]

Abstract Purpose – The purpose of this paper is to analyse the divergence between the tasks and roles ofconvention bureaux (CB) in North America and Europe. Design/methodology/approach – A survey among 55 CB’ managers was conducted. A total of 75% ofrespondents represented institutions operating in European cities, 25% – in North American ones. Thisresearch mainly … Czytaj dalej CB vs CVB – what is the difference between the tasks and roles of European and North American convention bureaux? [publication]