PUBLIKACJE, RANKINGI, SPOTKANIA WYDARZENIA

Competitiveness of Polish cities in the international meetings market [publikacja]

Natalia Piechota, Piotr Zmyślony

Abstract: The international meetings industry has become very challenging from the destination managerial point of view. There has been an increasing number of cities bidding for international meetings and events. To be successful, they should meet strict criteria set by associations and other institutions acting as meeting hosts in bidding processes. Therefore, the aim of the paper is to assess the potential of Polish cities for competing in the international meetings market. A desk research was conducted to analyse critical resources divided into four dimensions: meetings industry, economic, tourist, and green. On the basis of this research, the overall index of competitiveness and the classification of cities was identified. Moreover, cluster analysis was used to recognise which cities have a similar potential in developing the meetings industry. The results show that the most competitive Polish cities are Warsaw and Cracow.

Keywords: Cities, cities’ competitiveness, international meetings industry, convention bureau, Poland.

Piechota, N., Zmyślony, P., (2016). Competitiveness of Polish cities in the international meetings market, in: F. Dias (ed.), A pathway for the new generaton of tourism research ­ – Proceedings of the EATSA Conference 2016, APTUR – Associação Portuguesa de Turismologia, 119-131 [PDF].

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MiASTA I TURYSTYKA, PUBLIKACJE, SPOTKANIA WYDARZENIA, ZARZĄDZANIE TURYSTYKĄ

The impact of convention bureau’s activity on transaction costs in the meetings industry – a theoretical approach [publikacja]

Natalia Piechota

Abstract: According to M. Porter’s (1990) competitive advantage of nations approach, destination competitiveness is based on competitiveness of local industries. Because of dynamic development of the meetings industry in recent years, this industry can be a way of creating city competitiveness. According to neoinstitutional theory, being successful in this field depends largely on the height of transaction costs in the industry and on a convention bureau’s activity. This organisation can be treated as one of city’s resources and it helps to use other resources in more effective way, which can also influence city competitiveness. Therefore, there is a question: what is the influence of a convention bureau on transaction costs in the meetings industry and thereby on city competitiveness? The aim of this paper is to recognise the transaction costs in the meetings industry and to examine the impact of a convention bureau on reducing them. This institution can reduce transaction costs by playing several roles, especially by being an agent of a city. The investigation based on a literature review is a first attempt in further research.

Key words: convention bureau, meetings industry, transaction costs, city competitiveness

Piechota, N. (2016). The impact of convention bureau’s activity on transaction costs in the meetings industry – a theoretical approach, Working Papers – Faculty of International Business and Economics, Poznan University of Economics, 2016/1.

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